Sony Mobile and Telefónica reinforce partnership with multi-year commercial and technical collaboration



(above image courtesy official Sony Xperia gallery)

  • Telefónica to range Sony Mobile’s 2013 Xperia portfolio including Xperia™ Z and Xperia™ Tablet Z
  • Telefónica establishes technical partnership with Sony Mobile to leverage opportunities with the new Firefox OS open source platform

25 February 2013, Barcelona, Spain – Telefónica and Sony Mobile Communications (“Sony Mobile”) today reinforced the strength of their commercial partnership in a multi-year agreement that confirms the operator’s ranging support for Sony Mobile’s 2013 Xperia™ Android device portfolio, as well as laying out a joint technical collaboration to explore the development of a handset running Mozilla’s Firefox OS open source mobile platform.

Sony Mobile and Telefónica are long-term partners and Sony Mobile has in the past year steadily grown its portfolio of premium Android-based smartphones available on the Telefónica network, including the Xperia™ T – aka ‘The Bond phone’ and now the acclaimed Xperia™ Z smartphone and Xperia™ Tablet Z.

Under the terms of the agreement, Telefónica and Sony Mobile will further strengthen their partnership and investigate emerging technologies such as the Firefox OS platform to extend Sony’s premium product portfolio to a wider customer base.

“At Sony Mobile we continue to evaluate innovative technologies that can help deliver the premium user experiences that Sony’s consumers expect,” said Bob Ishida, Deputy Chief Executive Officer and Head of Products Business Group, Sony Mobile Communications. “Our engineers are now working with Firefox OS Mobile and HTML5, evolving technologies which show great potential. In addition, we continue to work with our operator partners, including Telefónica, on a development project with an ambition to bring a product to market in 2014.”

“Sony’s Xperia Z and Xperia Tablet Z are stunning devices that really raise the bar when it comes to the premium smartphone and tablet segment- and we’re delighted to be partnering to bring these to market across a number of our global channels,” commented Marieta del Rivero, Group Devices Director, Telefónica. He continued:

“As well as the great opportunity we have in 2013, our further collaboration around a possible device on the Firefox OS mobile platform will create the opportunity to reach new segments of the market, allowing us to provide an even wider choice of premium Sony device offerings for our customers.”

Firefox OS marks a significant milestone for the industry, enabling for the first time devices to be manufactured to totally open web standards. It will provide customers with a rich, open and dynamic smartphone experience.

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About Telefónica

Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world.

The company has a significant presence in 25 countries and a customer base that amounts close to 314 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.

Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.551.024.586 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.

For more information, please visit www.telefonica.com/digitalhub or follow Telefónica Digital on Twitter – @tefdigital

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com